The ideal format is: Primary Service + City | Business Name. For example: "Plumber Earl Shilton | ABC Plumbing". This puts the most important ranking keywords first while including your brand.
Title Tag & H1 Optimisation in Earl Shilton
Your title tag is what appears as the clickable headline in Google search results. Your H1 is the main heading on your page. Getting both right is one of the highest-impact SEO fixes you can make.
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Citation Platforms
27
Areas Covered
Top 3
Ranking Goal
£25
Per Month From
01
The Right Title Tag Format for Tradesmen
02
Common Title Tag Mistakes
Using just "Home | Company Name", not including your city, having the same title on every page, or using vague descriptions instead of specific services. We fix all of these across your entire site.
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H1 Tag Alignment with GBP
Your homepage H1 should use the same language as your GBP primary category. This alignment reinforces the connection between your website and Google Business Profile, strengthening both.
04
Unique Tags Across Every Page
Every page on your site needs a unique, optimised title tag and H1. Your homepage targets your primary service, category pages target secondary services, and service pages target specific offerings. No duplicates.
05
Title Tags That Get Clicks
Beyond ranking, your title tag needs to make people want to click. We craft titles that include your key service, location, and a compelling reason to choose you - all within Google's character limits.
Simple Pricing
Get Online. Get Found. Get Calls.
No long contracts, no hidden fees. Three tiers built for tradesmen.
Starter
Get online fast.
£25 /month
No setup fee
- Professional 5-page website
- Mobile responsive design
- Contact form included
- Fast hosting included
- SSL security certificate
- Simple logo included (AI-assisted, up to 3 revisions) — or I'll use yours if you have one
- Google Business Profile setup — services, photos, keyword research
Rolling monthly, cancel anytime.
Most Popular
Growth
Rank where your customers are looking.
£397 /month
No setup fee — we start immediately
- Everything in Starter, plus:
- Google Business Profile optimisation
- Local business schema markup
- Landing page alignment with GBP
- Super citations across 51 platforms
- NAP consistency audit
- Title tag & H1 optimisation
- GBP embed on your website
- Weekly rank tracking & reports
- Competitor monitoring
- Monthly strategy call
- Review generation system
- Direct priority support line
Rolling monthly, cancel anytime.
Dominate
Rank and advertise — the full stack.
£797 /month
Setup included
- Everything in Growth, plus:
- Google Ads account setup (normally £300-500, included at this tier)
- Ongoing Google Ads management
- You pay ad spend directly to Google
Rolling monthly, cancel anytime.
Available as one-off add-ons for Starter and Growth clients: Google Ads account setup (£300-500), copywriting (£150-300 per site).
Frequently Asked Questions
How long should a title tag be?
Under 60 characters to avoid truncation in Google search results. Put your most important keywords first.
Should my title tag match my GBP category?
Your homepage title should align with your GBP primary category. This reinforces the connection between your website and Business Profile.
Do title tags really affect rankings?
Title tags are one of the strongest on-page ranking signals. Getting them right is one of the highest-impact, lowest-effort optimisations available.
Will you change all my title tags?
We optimise every title tag and H1 across your entire website as part of our service packages.
Related Services
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Website SEO for Tradesmen
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Schema Markup Implementation
Schema markup is code that tells Google exactly what your business is, where it is, and what service...
Keyword Research
Keyword research reveals exactly what your potential customers in Earl Shilton and Hinckley are typi...
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